Hi! 👋
I help you to bring alive your projects
with the following services
Logo design
I'll develop unique and memorable logos that communicate the essence of your brand, using retro design elements that resonate with your audience.
Custom mascot design
I'll work closely with you to create custom retro mascot designs that perfectly capture your brand identity and make your business stand out from the crowd.
Merchandising
I'll create custom designs for a range of promotional products, including apparel, accessories, and merchandise items. From t-shirts and hats to tote bags and stickers, I'll infuse your brand's personality into every design
Brand identity
I'll craft cohesive brand identity systems that include logo, color palette, typography, and other visual elements that reflect your brand values and personality.
Social media design
I'll create engaging and shareable social media content to connect with your audience. This service could include designing social media graphics, creating animated content, and developing social media campaigns that drive engagement and brand awareness.
Packaging design
I'll create custom designs for a range of promotional products, including apparel, accessories, and merchandise items. From t-shirts and hats to tote bags and stickers, I'll infuse your brand's personality into every design
Interested in any of this services?
I’m Pau Suarez, Brand Design Expert, specialized in retro illustration identities
(often for street food!)
Working with Pau was great from the beginning till the end of the project. He is very good in understanding the purpose and the directions.
Ahmed A.
Pau does amazing work! His ideas were awesome, he was super responsive to the many revision requests I had. The final product really surpassed my expectation. I would highly recommend Pau and am eager to work with him again!
Jason B.
Working with Pau to create our logo and branding was overall a great experience. Pau was always responsive and his work was amazing! Definitely recommend.
Ayaz U.
Pau is wonderful to work with and is very responsive
Liam H.
Pau was amazing to work with. Great communication, timelines and attention to detail. He delivered beyond my expectations. Thank you Pau!
Andrew C.
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Importance and impact of branding
A well-crafted branding strategy holds immense significance for a brand, leaving a lasting impact on its target audience.
It serves as the foundation that distinguishes a brand from competitors, creating a unique and memorable identity. A strong brand strategy establishes the brand’s values and proposition, fostering trust and credibility with consumers.
It forms an emotional connection, evoking positive associations and building long-term relationships.
Consistency in messaging, visual aesthetics, and customer experience across all touchpoints reinforces the brand’s presence and recognition.
In today’s competitive landscape, a robust branding strategy is indispensable, enabling brands to stand out, cultivate loyalty, and drive growth and profitability
Why cartoon?
The use of cartoon inspired branding has a profound effect on the psychology of buyers, forging a strong connection and influencing their purchasing decisions.
Cartoons tap into deep-rooted emotions, evoking feelings of nostalgia, playfulness, and joy.
They create a sense of familiarity and relatability, engaging buyers on an emotional level.
By simplifying complex messages, cartoon characters effectively communicate brand values and narratives, making them highly memorable and relatable.
The appeal of cartoons lies in their ability to convey messages in a fun and engaging manner, capturing attention and fostering trust. With their ability to spark excitement and create a positive brand experience, cartoon branding has a significant impact on buyer psychology, cultivating loyalty and influencing long-term brand preference.
Here you can see a selection of my previous projects 👀
Spoiler! You will be redirected to my Behance portfolio, happy to see you back here!
Frequently asked questions
How is the workflow?
We schedule a call and we will analyze the needs of the project. Next, some moodboards will be elaborated to define the lines and the applications to finally obtain the necessary pieces.
How long does it take to create a brand?
This is based on the specific needs of each client. It can be between 1 and 5 weeks
Do I have all the commercial rights of the provided designs?
Yes, absolutely yes! Once the project has been paid for and finished, you will own the commercial rights of the pieces that have been delivered.
Do I get open files, so I can edit them?
Yeah! The files are delivered in open formats, either PSD, Ai, so you can edit simple things. However, I recommend that you consult us for relevant changes in order to maintain the consistency of your brand
Let's chat
Looking for design expertise? I’m always open to hear about projects and ideas, and often available for consulting work. Most often, I’m related to branding and illustration, however, at the same time I do product design initiatives for entrepreneurs looking to turn uncommon businesses into uncommonly human-centered experiences. Sound like you?
Drop me a line to:
hello[at]pausuarez.com
Pau Suarez
Brand Design Expert, specialized in retro illustration identities.