Elevate your brand with expert branding & illustration solutions

Captivating visuals and strategic branding to make your brand truly stand out

 Logo Design   Retro Mascot Illustration   Brand Identity    Brand Strategy and Consulting   Merchandising     Packaging Design   Social Content Creation 

Hi! 👋 I help you to bring alive your projects with the following services

Logo design

I'll develop unique and memorable logos that communicate the essence of your brand, using retro design elements that resonate with your audience.

Custom mascot design

I'll work closely with you to create custom retro mascot designs that perfectly capture your brand identity and make your business stand out from the crowd.

Merchandising

I'll create custom designs for a range of promotional products, including apparel, accessories, and merchandise items. From t-shirts and hats to tote bags and stickers, I'll infuse your brand's personality into every design

Brand identity

I'll craft cohesive brand identity systems that include logo, color palette, typography, and other visual elements that reflect your brand values and personality.

Social media design

I'll create engaging and shareable social media content to connect with your audience. This service could include designing social media graphics, creating animated content, and developing social media campaigns that drive engagement and brand awareness.

Packaging design

I'll create custom designs for a range of promotional products, including apparel, accessories, and merchandise items. From t-shirts and hats to tote bags and stickers, I'll infuse your brand's personality into every design

Interested in any of this services?

I’m Pau Suarez, Brand Design Expert, specialized in retro illustration identities (often for street food!)

Interested in any of this services?

I’m Pau Suarez, Brand Design Expert, specialized in retro illustration identities (often for street food!)

I’ve worked for clients all around the world

What clients say

Importance and impact of branding

A well-crafted branding strategy holds immense significance for a brand, leaving a lasting impact on its target audience.

It serves as the foundation that distinguishes a brand from competitors, creating a unique and memorable identity. A strong brand strategy establishes the brand’s values and proposition, fostering trust and credibility with consumers.

It forms an emotional connection, evoking positive associations and building long-term relationships.

Consistency in messaging, visual aesthetics, and customer experience across all touchpoints reinforces the brand’s presence and recognition.

In today’s competitive landscape, a robust branding strategy is indispensable, enabling brands to stand out, cultivate loyalty, and drive growth and profitability

Why cartoon?

The use of cartoon inspired branding has a profound effect on the psychology of buyers, forging a strong connection and influencing their purchasing decisions. 

Cartoons tap into deep-rooted emotions, evoking feelings of nostalgia, playfulness, and joy.

They create a sense of familiarity and relatability, engaging buyers on an emotional level.

 By simplifying complex messages, cartoon characters effectively communicate brand values and narratives, making them highly memorable and relatable.

The appeal of cartoons lies in their ability to convey messages in a fun and engaging manner, capturing attention and fostering trust. With their ability to spark excitement and create a positive brand experience, cartoon branding has a significant impact on buyer psychology, cultivating loyalty and influencing long-term brand preference.

Here you can see a selection of my previous projects 👀

Spoiler! You will be redirected to my Behance portfolio, happy to see you back here!

Frequently asked questions

How is the workflow?

We schedule a call and we will analyze the needs of the project. Next, some moodboards will be elaborated to define the lines and the applications to finally obtain the necessary pieces.

How long does it take to create a brand?

This is based on the specific needs of each client. It can be between 1 and 5 weeks

Do I have all the commercial rights of the provided designs?

Yes, absolutely yes! Once the project has been paid for and finished, you will own the commercial rights of the pieces that have been delivered.

Do I get open files, so I can edit them?

Yeah! The files are delivered in open formats, either PSD, Ai, so you can edit simple things. However, I recommend that you consult us for relevant changes in order to maintain the consistency of your brand

Let's chat

Looking for design expertise? I’m always open to hear about projects and ideas, and often available for consulting work.
Most often, I’m related to branding and illustration, however, at the same time I do product design initiatives for entrepreneurs looking to turn uncommon businesses into uncommonly human-centered experiences. Sound like you?

Drop me a line to:
hello[at]pausuarez.com

Pau Suarez

Brand Design Expert, specialized in retro illustration identities.

Copyright 2023 - Pau Suarez Vives

With love from Barcelona.